Retail Management: A Strategic Approach

by Barry Berman, Patrali M Chatterjee, Joel R. Evans, et al.

Book Overview

This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0136087582
• ISBN13: 9780136087588
• Release Date: January 2009
• Publisher: Prentice Hall
• Length: 654 Pages
• Weight: 3.65 lbs.
• Dimensions: 1.2" x 8.6" x 10.9"

Customer Reviews

Retail Management - 11th Edition

I enjoy reading this book it contains a wealth of information. The information is current with today's market. I strongly recommend this book.

Great seller!

Item was shipped immediately after purchase. It came very quickly! Item was exactly as described. Great seller, thank you!!

Excellent for Retail

Retail Manangement by Barry Berman is an excellent book for people getting into Retail business. It covers from basics to advance level of Retail management.

A full coverage of all major retailing topics

A very useful book, not only for students, but for any person envolved in retail business. For students it is a comprehensive companion text. A good teaching package. For the managers and entrepreneurs, including those living outside the USA, giving a full coverage of retail market in USA, this book widens the horizonts