Retail Business Kit for Dummies [With CD-ROM]

by Rick Segel

Book Overview

Do you dream of opening up your own retail business, but don't know how to get started? In Retail Business Kit For Dummies, retail marketing guru Rick Segel gives you the expert advice you need to get your business on its feet, with unbeatable advice on branding, marketing, and merchandising. You'll figure out how to start and run your business, including day-to-day operations and procedures as well as all the little details retail professional handle...

• Format: Paperback
• Language: English
• ISBN: 076455381X
• ISBN13: 9780764553813
• Release Date: June 2001
• Publisher: For Dummies
• Length: 384 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.9" x 7.4" x 9.2"

Customer Reviews

If you are looking for help in starting or continuing to run a business...this is the book for you..

This book is filled with practical advice for retail business owners that is truly helpful. I have followed Rick Segel for many years now, and the advice he gives is down to earth, solid business advice from a completely different angle than most authors, his is from actually having owned and worked a retail business. Advertising is something that most business owners I know struggled with and I was really impressed with the advice that Rick gave on what to include in my advertising arsenal. It has helped me to focus on effective advertising that has attracted new customers. I implemented one of Rick's ideas for a one day sale in my shoe store, and it caused me to run $10,000 in sales on that day, without killing my business the next week. I had over thirty people standing in line just waiting to get into my shoe store at 8:00am, it was amazing. I highly recommend this book for anyone whether just starting a business, or if you've been at it for a long time...there is way more stuff in this book than you will probably ever use...it is a must add to your business book collection.

A must read for the beginner

I could hardly put this book down after receiving it. I especially liked the section on writing a business plan. Lots of detail in this book.

Great book for retailing entrepreneurs!

I'm a CPA in Redmond, WA with a heavy retail clientale. (I'm also the author of QuickBooks for Dummies and Quicken for Dummies.)This is a great book for people looking to start successful retail stops. Tons of great ideas. It's also a great book for established retailers looking to improve their profitability.My one gripe with the book is that the tax advice and information is wrong. But your accountant or attorney can and should provide that information to you....P>Steve

All the information I needed!

What can I say about this book? I bought it because I'm thinking about opening my own little gift shop. It's been a dream of mine for a long time, but I've never known where to begin. You know, it's not all fun and games. With all the stuff you have to learn about taxes and legalities, it can be downright intimidating. After reading Retail Business Kit For Dummies I understand a lot more about what it's like to operate a store. It covers everything. I don't feel so intimidated now! Thanks, Rick Segel! I'm still not sure if I'm going to do it, but at least now I can make an informed decision.