Retail Branding and Store Loyalty: Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats

by Bettina Berg

Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or store accessibility provides...

• Format: Paperback
• Language: English
• ISBN: 3658015950
• ISBN13: 9783658015954
• Release Date: September 2013
• Publisher: Springer Gabler
• Length: 180 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.5" x 5.8" x 8.3"