Retail Advertising and Promotion

by Jay Diamond

Retail Advertising and Promotion explores how today's retailers can effectively reach their existing consumer base, attract new shoppers to their companies, and turn those shoppers into customers.

• Format: Paperback
• Language: English
• ISBN: 1563678985
• ISBN13: 9781563678981
• Release Date: March 2011
• Publisher: Fairchild Books
• Length: 448 Pages
• Weight: 1.40 lbs.
• Dimensions: 1.0" x 8.4" x 10.8"