Resurgence

by John F. Sherry Jr., Gary F. Gebhardt, Gregory S. Carpenter

Book Overview

Based on a multi-year study with several large companies, Resurgence reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1137278617
• ISBN13: 9781137278616
• Release Date: February 2014
• Publisher: St. Martins Press-3PL
• Length: 256 Pages
• Weight: 1.00 lbs.
• Dimensions: 1.1" x 6.3" x 9.1"