Resurgence

by John F. Sherry Jr., Gary F. Gebhardt, Gregory S. Carpenter

Book Overview

Based on a multi-year study with several large companies, Resurgence reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks following periods of decline. The core of this book is a smart, simple four-part framework for reinvention, plus compelling advice distilled for general business readers. Yet, it also features fascinating, insider accounts of the change process, with stories...

• Format: Hardcover
• Language: English
• ISBN: 1137278617
• ISBN13: 9781137278616
• Release Date: February 2014
• Publisher: St. Martins Press-3PL
• Length: 256 Pages
• Weight: 1.00 lbs.
• Dimensions: 1.1" x 6.3" x 9.1"