Restaurant Chains in China: The Dilemma of Standardisation Versus Authenticity

by Henk J. De Vries, Guojun Zeng, Frank M. Go

Book Overview

This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly contradict each other leading to suppliers facing an authenticity-standardization...

• Format: Paperback
• Language: English
• ISBN: 9811345449
• ISBN13: 9789811345449
• Release Date: January 2019
• Publisher: Palgrave MacMillan
• Length: 126 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.3" x 5.8" x 8.3"