Resisting Mind Control: Leveraging the Predictive Power of Behavioral Economics in Business Strategy

by Myles K Leighton

Resisting Mind Control: Leveraging the Predictive Power of Behavioral Economics in Business Strategy reveals to general and business readers how the insights and tools of behavioral economics are being applied by companies to shape and predict customer behavior. Accurate prediction enables companies to design, launch, and perfect successful products, services, web sites, mobile applications, business models, marketing campaigns, and financial strategies...

• Format: Paperback
• Language: English
• ISBN: 1484204700
• ISBN13: 9781484204702
• Release Date: May 2015
• Publisher: Apress
• Length: 300 Pages