Resistance to Innovation: Its Sources and Manifestations

by Jacob Goldenberg and Shaul Oreg

Every year, about 25,000 new products are introduced in the United States. Most of these products fail--at considerable expense to the companies that produce them. Such failures are typically thought... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0226632601
• ISBN13: 9780226632605
• Release Date: June 2015
• Publisher: University of Chicago Press
• Length: 208 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.9" x 6.1" x 9.1"