Reset: Business and Society in the New Social Landscape

by James Rubin and Barie Carmichael

Book Overview

As consumers, our access to--and appetite for--information about what and how we buy continues to grow. Powered by social media, we scrutinize the companies behind familiar products and are disappointed when their actions do not meet our expectations. With citizens acting as 24/7 auditors of corporate behavior, one formerly trusted company after another has had their business disrupted with astonishing velocity. Control of the corporate narrative...

• Format: Hardcover
• Language: English
• ISBN: 0231178247
• ISBN13: 9780231178242
• Release Date: January 2018
• Publisher: Columbia Business School Publishing
• Length: 272 Pages
• Weight: 1.00 lbs.
• Dimensions: 1.1" x 5.8" x 8.6"