Researching the Public Opinion Environment: Theories and Methods

by Sherry Devereaux Ferguson

Book Overview

Researching the Public Opinion Environment: Theories and Methods

informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques,...

• Format: Paperback
• Language: English
• ISBN: 0761915311
• ISBN13: 9780761915317
• Release Date: May 2000
• Publisher: Sage Publications, Inc
• Length: 312 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 6.1" x 9.0"