Research with Hispanic Populations

by Barbara VanOss Marin and Gerardo Marin

Book Overview

This well-written book can provide a very useful insight into the issues, problems, difficulties, and realities of conducting market and/or consumer research with Hispanic populations. I strongly recommend it as mandatory reading for researchers who have limited or no experience in research with Hispanic subjects in the U.S. and are interested in doing such studies. Furthermore, even experienced researchers in marketing or consumer behavior would...

• Format: Hardcover
• Language: English
• ISBN: 0803937202
• ISBN13: 9780803937208
• Release Date: March 1991
• Publisher: Sage Publications, Inc
• Length: 144 Pages
• Weight: 0.45 lbs.