Product Research Rules: Nine Foundational Rules for Product Teams to Run Accurate Research That Delivers Actionable Insight

by C. Todd Lombardo and Aras Bilgen

Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality.

Drawing from decades of experience in product development,...

• Format: Paperback
• Language: English
• ISBN: 1492049476
• ISBN13: 9781492049470
• Release Date: December 2020
• Publisher: O'Reilly Media
• Length: 258 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.7" x 5.9" x 9.0"