Creativity in Groups

by Margaret A. Neale, Elizabeth A. Mannix, Jack Goncalo

Creativity is increasingly being recognized as an important source of competitive advantage because a single creative idea that is both novel and useful may take an organization in a profitable new direction. A long tradition of research has focused on individual creativity; especially the traits and social situations that make some people more creative than others. Over time, however, there has been a major shift in the way work is conducted such...

• Format: Hardcover
• Language: English
• ISBN: 1849505837
• ISBN13: 9781849505833
• Release Date: November 2009
• Publisher: Emerald Group Publishing
• Length: 336 Pages
• Weight: 1.36 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"