Research Methods in Luxury Management

by Michael J G Parnwell and Kelly Meng

Book Overview

This is one of the first textbooks to explore the research process within the specific context of luxury brand management. It adopts a case-rich approach, informed by original research, to guide the reader through the various stages of the research process from conception to completion and application.

Beginning with a summary of past and present research in the field of luxury, the book then outlines the fundamental principles of research,...

• Format: Paperback
• Language: English
• ISBN: 1032281103
• ISBN13: 9781032281100
• Release Date: July 2023
• Publisher: Routledge
• Length: 214 Pages
• Weight: 0.86 lbs.
• Dimensions: 0.5" x 6.8" x 9.7"