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Research Methods in Luxury Management
by Michael J G Parnwell and Kelly Meng
Edition Description
This is one of the first textbooks to explore the research process within the specific context of luxury brand management. It adopts a case-rich approach, informed by original research, to guide the reader through the various stages of the research process from conception...
Edition Details
Format:Paperback
Language:English
ISBN:1032281103
Format: Paperback
Condition:
$
59.74
50 Available
Research Methods in Luxury Management
by Michael J G Parnwell and Kelly Meng
Edition Description
This is one of the first textbooks to explore the research process within the specific context of luxury brand management. It adopts a case-rich approach, informed by original research, to guide the reader through the various stages of the research process from conception...
Edition Details
Format:Hardcover
Language:English
ISBN:1032281170
Format: Hardcover
Condition:
$
190.00
50 Available
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