Research Methods for Everyday Life: Blending Qualitative and Quantitative Approaches

by Deidre D. Johnson and Scott W. VanderStoep

Book Overview

This book offers an innovative introduction to social research. The book explores all stages of the research process and it features both quantitative and qualitative methods. Research design topics include sampling techniques, choosing a research design, and determining research question that inform public opinion and direct future studies. Throughout the book, the authors provide vivid and engaging examples that reinforce the reading and understanding...

• Format: Paperback
• Language: English
• ISBN: 0470343532
• ISBN13: 9780470343531
• Release Date: January 2009
• Publisher: Jossey-Bass
• Length: 352 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.9" x 6.9" x 9.0"