Research Methods for Business: A Skill-Building Approach

by Roger J Bougie, Uma Sekaran, Roger Bougie, et al.

Book Overview

Research Methods for Business: A Skill Building Approach,5th Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date...

• Format: Paperback
• Language: English
• ISBN: 0470744790
• ISBN13: 9780470744796
• Release Date: February 2010
• Publisher: John Wiley & Sons
• Length: 468 Pages
• Weight: 1.95 lbs.
• Dimensions: 0.8" x 7.4" x 9.1"

Customer Reviews

The best on research methodology for business

One have to think on scientific research. There are lots of good books on research methodology for social sciences, engineering and other technology related sciences. But for business and management this one is the best I found. Comprehensive, logical and easy to follow. Very suitable for undergraduate students.

Good book, but way overpriced

This is a good book for the business student or consultant that has to frequently perform research and data analysis. Several methods and concepts are outlined. The topic of "research methods and data analysis" is not the most exciting; so don't have your expectations high that it's going to be interesting reading. On the other hand, if your objective is to learn how to apply certain techniques in data analysis, research, or conducting surveys, you'll find this book helpful....I had bought this book...(used, but in excellent condition) so it was a great buy...

Good elementary overview of research methodology

This book is not as advanced as the PhD level, but it is a good supplement to PhD material. If you've ever been there, you know Cook and Campbell can be hard to understand, and Sekaran explains most concepts at a very easy level.