Research in Consumer Behavior

by Russell W. Belk

This volume presents recent consumer research across both positivist and interpretivist methods, focusing on topics with considerable current interest. These topics include organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption. The perspectives embraced include managerial strategies, motivational mechanisms, social influences,...

• Format: Hardcover
• Language: English
• ISBN: 0857244434
• ISBN13: 9780857244437
• Release Date: December 2010
• Publisher: Emerald Group Publishing
• Length: 310 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.2" x 6.1" x 9.1"