User Experience Research: Discover What Customers Really Want

by Marty Gage and Spencer Murrell

Book Overview

The Fuzzy Front End Gets Demystified in This Next-Generation User Research Guide

The first phase of the design thinking process is arguably the most crucial, as this is when human insights are leveraged to define value for customers.  Yet this so-called empathize phase is often deemed optional or is executed poorly. This degrades the entire innovation process that follows by permitting preexisting biases...

• Format: Paperback
• Language: English
• ISBN: 1119884217
• ISBN13: 9781119884217
• Release Date: May 2022
• Publisher: Wiley
• Length: 272 Pages
• Weight: 3.15 lbs.
• Dimensions: 0.6" x 7.1" x 10.0"