Repositioning: Marketing in an Era of Competition, Change and Crisis

by Steve Rivkin, Jack Trout, Raul Peralba

Book Overview

The book that completes Positioning . . .

Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind--a book that revolutionized the world of marketing.But times have changed. Competition is fiercer.Consumers are savvier. Communications are faster. Andonce-successful companies are in crisis mode.

Repositioning shows you how to adapt, compete--andsucceed--in...

• Format: Hardcover
• Language: English
• ISBN: 0071635599
• ISBN13: 9780071635592
• Release Date: October 2009
• Publisher: McGraw-Hill Companies
• Length: 224 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.8" x 5.8" x 8.7"