Relishing Marketing: Illustrations of Food & Drink Packaging

By: et al Duffy/Hamilton

Packaging is now something more than simple containers; it's a means of communicating with consumers and convincing them to buy a product. Illustration serves a valuable purpose on product packaging and helps the product stand out from a crowded shelf or competitive market. This book showcases the various effective functions of the illustrations on food and drink packaging from the aspects of conveying product information, highlighting product features, reflecting the differentiation, promoting sales, and arousing imagination.

• Format: Hardcover
• Language: English
• ISBN: 1864707097
• ISBN13: 9781864707090
• Release Date: January 2017
• Publisher: Images Publishing Group
• Length: 256 Pages
• Weight: 3.30 lbs.
• Dimensions: 1.1" x 9.4" x 11.8"