Relevance of Buying Center Analysis in Industrial Markets

by Markus Gaggl

This work deals particularly with the analysis of the buying company in the context of the purchasing process in industrial markets. Additionally, the study addresses the question of whether and how... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3954892677
• ISBN13: 9783954892679
• Release Date: April 2014
• Publisher: Anchor Academic Publishing
• Length: 54 Pages
• Weight: 0.18 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"