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Paperback Relationshipping: The Key to Corporate Value Book

ISBN: 1796094471

ISBN13: 9781796094473

Relationshipping: The Key to Corporate Value

Relationshipping is for all managers in the enterprise concerned with developing products and engaging prospects and customers. It is especially relevant to CEOs and their teams. Relationshipping is also essential reading for business school professors and their students, because the book goes to the heart of how marketing has been changed by internet connectivity and the technology revolution. Consumers now want a unified, seamless, and moving to...

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Format: Paperback

Condition: New

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