Relationship Marketing: Successful Strategies for the Age of the Customer

by Regis McKenna

The bestselling author of The Regis Touch expands on his previous work to focus on building crucial relationships that help a company dominate--and own--the market in this age of the customer. Includes stories, insights, and advice to give readers an edge in today's fiercely competitive climate.

• Format: Paperback
• Language: English
• ISBN: 0756782430
• ISBN13: 9780756782436
• Release Date: January 1991
• Publisher: Diane Pub Co
• Length: 242 Pages
• Weight: 0.80 lbs.
• Dimensions: 9.0" x 0.8" x 6.0"