Relationship Marketing Re-Imagined: Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships

by Ahmet Bayraktar, Naresh K. Malhotra, Can Uslay

Book Overview

Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1631574337
• ISBN13: 9781631574337
• Release Date: April 2016
• Publisher: Business Expert Press
• Length: 168 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"