Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever

by Ian H. Gordon

A practical guide to best practices in the revolutionary new marketing strategy that's sweeping the business world Marketing Is Dead Long Live Marketing Marketing is dead because the old rules of identifying and satisfying customer demand no longer apply. But relationship marketing offers a new alternative, and new opportunities. Traditional marketing dealt with market segments. Relationship marketing gives managment more "bank for the marketing buck"...

• Format: Hardcover
• Language: English
• ISBN: 0471641731
• ISBN13: 9780471641735
• Release Date: February 2000
• Publisher: Wiley
• Length: 336 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.9" x 6.3" x 9.3"

Customer Reviews

http://www.successblueprint.biz/?id=maximus099

I'm in relationship marketing and this was one of the most refreshing, informative, realistic books on the subject I've read so-far this year and I strongly recommend it to anyone who is already in or plan to get into relationship marketing.

This is a practical, down to earth application book.

There is nothing esoteric about this book. There are concrete step by step applications to perform relationship marketing that make excellent sense. Even with the steps, the author makes no contention that this process is for everyone. Mr. Gordon warns you that the process is difficult and expensive. Companies and consultants trying to work with relationship marketing should read this book before proceeding.