Relationship Marketing in International Marketing/Sales Channels: Towards the conceptualization of relationship-based competitive advantages and a Rel

by Tim Hüfner

Master's Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Bradford (TiasNimbas Business School), language: English, abstract: This paper intends to contribute to the increasing efforts to dissolve the confusions around relationship marketing (RM). In general, it is to provide evidence to the academic community how RM is operationalised in a to date under-researched setting...

• Format: Paperback
• Language: English
• ISBN: 3640112857
• ISBN13: 9783640112852
• Release Date: July 2008
• Publisher: Grin Verlag
• Length: 96 Pages
• Weight: 0.30 lbs.
• Dimensions: 0.2" x 5.8" x 8.3"