Relationship Marketing: Exploring Relational Strategies in Marketing

by John Egan and John Egan

Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'.

Established as the key text in the area, the fourth edition continues to offer an accessible and authoritative introduction to this increasingly important subject. It retains its informed coverage of the...

• Format: Paperback
• Language: English
• ISBN: 0273737783
• ISBN13: 9780273737780
• Release Date: January 2011
• Publisher: Pearson
• Length: 328 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.8" x 7.5" x 9.7"