Relationship Marketing

by Martin Christopher, Adrian Payne, David Ballantyne

Book Overview

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field...

• Format: Paperback
• Language: English
• ISBN: 0750648392
• ISBN13: 9780750648394
• Release Date: October 2002
• Publisher: Routledge
• Length: 264 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.2" x 9.4"