Relationship Marketing: Bringing Quality, Customer Service and Marketing Together

by Martin Christopher, David Ballantyne, Adrian Payne

The strategic emphasis in this book is as much on keeping customers as on getting them in the first place. The aim is to provide unique value in chosen markets, sustainable over time, which bring the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750609788
• ISBN13: 9780750609784
• Release Date: January 1993
• Publisher: Butterworth-Heinemann
• Length: 204 Pages
• Weight: 0.78 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"