Relationship Marketing: A Consumer Experience Approach

by Mr Gary Warnaby, Steve Baron, Tony Conway, et al.

Book Overview

Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance.

• Format: Paperback
• Language: English
• ISBN: 1412931223
• ISBN13: 9781412931229
• Release Date: May 2010
• Publisher: Sage Publications Ltd
• Length: 216 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 6.6" x 9.4"