Rejuvinating Mature Business: The Competitive Challenge

by Charles Baden-Fuller and John Stopford

Organizations can rejuvenate & seek industry leadership--even when their industry environment is hostile--if their managers reject standard recipes & create innovative new products, services, &, most... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1861525133
• ISBN13: 9781861525130
• Release Date: November 1995
• Publisher: Cengage Learning Emea
• Length: 304 Pages
• Weight: 1.15 lbs.