Reinventing Strategy: Using Strategic Learning to Create and Sustain Breakthrough Performance

by Willie Pieterson and Willie Pietersen

At last-a proven system for developing the strategic innovations every company needs to compete and win As everyone knows, today's unprecedented rate of business change demands new levels of strategic... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0471061905
• ISBN13: 9780471061908
• Release Date: March 2002
• Publisher: John Wiley & Sons
• Length: 272 Pages
• Weight: 1.14 lbs.
• Dimensions: 1.0" x 6.2" x 9.1"

Customer Reviews

Willie Pietersen gives us great strategy AND great practice

Willie Pietersen's Reinventing Strategy contains the basics of strategy, i.e., how to win, how to align the organization behind the chosen strategies, how to be sure that superior insights drive the strategic process. If that alone were his contribution, this book would be a significant contribution to the strategy literature. But Pietersen goes much further than that. He shows us how, exactly, to develop these strategies, how he himself developed such strategies and what he learned about leadership in the process. This book is about strategy, implementation and one man's journey as a leader and life-long learner. The result is an immensely human business book. The singular voice of the author comes through with clarity and humility. I know of no other business book that combines theory and practice with such a strongly personal view. Pietersen talks about the value of developing a leadership credo in his book. This book is, in essence, his own credo from a lifetime of leading and learning.

Every Manager Should Read This Book

I am VP at a large consumer products company in Ohio and I found this book very insightful in the areas of creating strategy and leadership. I read a lot of business books and most are very slight in what they have to offer -- a few thoughts, old stories or worn out sayings. However, "Reinventing Strategy" is a real how-to-book and goes through running a successful business step-by-step. This book will definitely help my division be more profitable! In fact, I would love to go and take one of Prof. Pietersen's courses at Columbia University.

Business strategy as it should be written

Here is book that takes a practical look at business strategy and helps the business person to streamline his/her thinking. Written in Willie Pietersens highly readable style,it has heft as well as humor, theory as well as practical examples. Oh that our Business School text books had been written thus! I would recommend this book to anyone who sells anything. Read the introductory chapters,grasp Pietersen's premise then go to any of the rich chapters. Concepts are clearly tagged, each making for a delicious informational meal that forces reflection.

A survival guide for business

Willie Pietersen has managed to pull together what's really important to achieve breakthrough performance. He's done this by telling clearly and convincingly the lessons learned from his years as a chief executive, but explained them from his new role as a Professor of the Practice of Management at the Columbia Business School. I've had the personal pleasure of watching Pietersen in action with business leaders from around the world who have participated in Columbia's Executive Education programs. The overriding comment from these executives is "this guy makes sense and has shown we how to face up to the challenges to my business' survival." Reinventing Strategy: Using Strategic Learning to Create and Sustain Breakthrough Performance is the next best thing to the live program.If you want to move from Strategy theory to action and have your business survive in the process, read this book.William M. Klepper, Ph.D.Academic Director, Executive EducationColumbia Business School