Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital Roi with Idirect and Ibranding Imperatives

by Stan Rapp

Attract New Customers and Exceed Revenue Goalswith iDirect Marketing

"A simple concept ties this incredibly useful book together.Every marketer now is an iDirect marketer. You ignore thisconcept, and this book, at your own peril."
Al Ries, author of War in the Boardroom

"How do you get your brand heard, trusted, and remembered? The answeris in the confluence of digital and direct to form a torrent of minimalcost/maximal...

• Format: Hardcover
• Language: English
• ISBN: 0071638024
• ISBN13: 9780071638029
• Release Date: October 2009
• Publisher: McGraw-Hill Companies
• Length: 256 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.9" x 6.3" x 9.3"