Reimagining Design: Unlocking Strategic Innovation

by Kevin G. Bethune

Book Overview

The power of transformative design, multidisciplinary leaps, and diversity: lessons from a Black professional's journey through corporate America.

Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving--how it can be leveraged strategically to cultivate innovation...

• Format: Hardcover
• Language: English
• ISBN: 0262046504
• ISBN13: 9780262046503
• Release Date: March 2022
• Publisher: MIT Press
• Length: 208 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.9" x 5.5" x 8.0"