Reimagining Business History

by Philip Scranton and Patrick Fridenson

Book Overview

A vigorous call for rethinking the field of business history.

Business history needs a shake-up, Philip Scranton and Patrick Fridenson argue, as many businesses go global and cultural contexts become critical. Reimagining Business History prods practitioners to take new approaches to entrepreneurial intentions, company scale, corporate strategies, local infrastructure, employee well-being, use of resources, and long-term environmental...

• Format: Paperback
• Language: English
• ISBN: 1421408627
• ISBN13: 9781421408620
• Release Date: April 2013
• Publisher: Johns Hopkins University Press
• Length: 254 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.7" x 5.9" x 8.9"