Regulatory Fit and Persuasion Through Advocacy Messages and Narratives

by Leigh Ann Vaughn

A title that lays the groundwork by describing regulatory fit with prevention focus and promotion focus, how regulatory fit is operationally defined, and how it can affects judgements through... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1608768872
• ISBN13: 9781608768875
• Release Date: January 2010
• Publisher: Nova Science Publishers
• Length: 46 Pages