This book is about the courageous decision taken by the Government of a Ceara, Brazil, to tackle the painful economic and social conflict caused by the enormous gap between rich and poor. Instead of confining their attempts to easy solutions like transfer payments, the Governor of the State, Tasso Ribeiro Jereissati, decided in 2001 to cut straight into the roots of the problem, aiming to develop a genuine understanding of the conflict between growth...