Refining Milestone Mass Communications Theories for the 21st Century

by Ran Wei

Book Overview

The 'Milestones' essays in Mass Communication and Society are reflective and analytical articles by the most notable scholars in the field. These classic essays address 21st century issues from the pioneers of media and communication studies, including Elihu Katz on new media and social movements, George Gerbner on cultivation analysis, and Dietram Scheufele on political communication. As technologies evolve and mass communication becomes...

• Format: Paperback
• Language: English
• ISBN: 1138294888
• ISBN13: 9781138294882
• Release Date: June 2017
• Publisher: Routledge
• Length: 214 Pages
• Weight: 0.68 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"