Reducing Race Differences in Direct-to-Consumer Pharmaceutical Advertising: The Case for Regulation

By Teresa L. Scheid and Stephany de Scisciolo

This book examines whether direct-to-consumer pharmaceutical advertising changed in response to recommendations made by the FDA in 2009 to enhance the informational and motivational value of advertising to be more accessible to minority populations and consequently work to reduce health disparities.

• Format: Hardcover
• Language: English
• ISBN: 1498574165
• ISBN13: 9781498574167
• Release Date: August 2018
• Publisher: Lexington Books
• Length: 140 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.6" x 6.2" x 9.1"