Redskins: Insult and Brand

by C. Richard King

Book Overview

The Washington Redskins franchise remains one of the most valuable in professional sports, in part because of its easily recognizable, popular, and profitable brand.

And yet "redskins" is a derogatory name for American Indians. Prominent journalists, politicians, and former players have publicly spoken out against the use of Redskins as the name of the team. The number of grassroots campaigns to change the name has risen in recent years...

• Format: Paperback
• Language: English
• ISBN: 1496213475
• ISBN13: 9781496213471
• Release Date: March 2019
• Publisher: University of Nebraska Press
• Length: 258 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"