Redefining Global Strategy, with a New Preface: Crossing Borders in a World Where Differences Still Matter

by Pankaj Ghemawat

Book Overview

New Tools for Succeeding Globally

Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Because a one-size-fits-all strategy no longer stands a chance.

When firms believe in the illusions of a "flat" world and the death of distance, they charge across borders as if the globe were one seamless marketplace. But cross-border differences are larger than we assume. Most economic...

• Format: Hardcover
• Language: English
• ISBN: 1633696065
• ISBN13: 9781633696068
• Release Date: May 2018
• Publisher: Harvard Business Review Press
• Length: 288 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.0" x 6.3" x 9.3"