Red Ocean Traps

by W. Chan Kim, Renée A. Mauborgne, Renee a Mauborgne

Book Overview

As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and Renee Mauborgne, the authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers'...

• Format: Paperback
• Language: English
• ISBN: 1633692663
• ISBN13: 9781633692664
• Release Date: June 2017
• Publisher: Harvard Business Review Press
• Length: 64 Pages
• Weight: 0.15 lbs.
• Dimensions: 0.2" x 4.1" x 6.3"