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Red Ocean Traps
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Red Ocean Traps (Harvard Business Review Classics) 1633694909 Book Cover

Red Ocean Traps (Harvard Business Review Classics)

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Format:Hardcover
Language:English
ISBN:1633694909
Format: Hardcover
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Red Ocean Traps 1633692663 Book Cover

Red Ocean Traps

By , ,
Edition Description

As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and...

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Format:Paperback
Language:English
ISBN:1633692663
Format: Paperback
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