Recruitment Advertising as an Instrument of Employer Branding: A Linguistic Perspective

by Jolanta Lacka-Badura and Jolanta Aacka-Badura

The book offers a linguistic analysis of job advertising as an instrument of employer branding, investigating how the creation of the employer brand and the projection of employee value proposition are realised linguistically in a corpus of online job advertisements. The study is methodologically grounded in the current approaches to discourse analysis and business/organisational communication, as it is broadly understood, with particular emphasis...

• Format: Hardcover
• Language: English
• ISBN: 1443876542
• ISBN13: 9781443876544
• Release Date: May 2015
• Publisher: Cambridge Scholars Publishing
• Length: 255 Pages
• Weight: 0.73 lbs.