Record Label Marketing

by Tom Hutchison, Amy Macy, Paul Allen

Book Overview

Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0240812387
• ISBN13: 9780240812380
• Release Date: August 2009
• Publisher: Focal Press
• Length: 449 Pages
• Weight: 1.75 lbs.
• Dimensions: 0.8" x 7.4" x 9.1"

Customer Reviews

You better get this

This is the first book that I'd run across on record label marketing. I am so glad I bought it. It not only gives you ways to market your label but explains the benefits of doing so. This book is great...there are copies of the different charts so that the reader can become familiar with them. The author also directs the reader to other sources for additional information. I suggest you pick this one up asap!

Powerful Information

So far 3/4 of the way through. The book is filled with lots of powerful information. Perfect for someone seeking a big picture view of the state of the industry and a look at the field with a global perspective. I thought that parts were somewhat hard to keep my attention, although a portion of the information is review, as I have been a student of the industry. Great for the present time. (Uses examples of current artists and trends.) Also, more than informative on issues pertaining to the internet. (Downloads, website hosting for artists, etc.) Over all I feel ahead of the game.

Very accurate

Before I got into the music industry I read every book out there that had anything to do with the business. After years of working I realized only a select few of those many many books were accurate. This book, you can tell, is written by people who know the industry from an inside perspective. Most other books i've read are from authors who don't really have a clue other than what they've heard. This book is a testament to the "old industry" before Steve Jobs and MySpace hit the scene. It would probably find the authors well to update the book with more information about what's going on NOW. If your serious about managing someone's career in the music business I recommend three essential books: Record Label Marketing, The Future of Music, & Legal Aspects of the Music Industry.

One of the Best Books available

I got this book along with Artist Ceo: The Indie Record label guide at musicbrains.net and the Future of Music and found those books to be very complementary and productive.

Finally, a music marketing book you can use

I have been teaching music marketing for nearly a decade and until now I was never satisfied with the texts that were available. This book covers everything you need to know if you are going to do marketing in the industry. The overview of marketing gives the reader the basics and then Hutchison et al take you into just the right level of detail on how its done in the industry. With all the examples and illustrations it doesn't read like a text book. By the time you finish reading Record Label Marketing you'll be able to create your own marketing plan for your own CD.