Recent Advances in Tourism Marketing Research

by Kaye Sung Chon, Daniel Fesenmaier, Muzaffer Uysal, et al.

In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research and presents applications...

• Format: Hardcover
• Language: English
• ISBN: 156024836X
• ISBN13: 9781560248361
• Release Date: November 1996
• Publisher: Routledge
• Length: 294 Pages
• Weight: 1.39 lbs.
• Dimensions: 1.0" x 6.2" x 8.8"