Rebuilding the Corporate Genome: Unlocking the Real Value of Your Business

by Johan C. Aurik, Gillis J Jonk, Robert E Willen, et al.

Setzen auch Sie den wahren Wert Ihres Unternehmens frei.

Dieses innovative Buch sagt Ihnen, wie das geht!

Visionäre Unternehmen, wie z.B. Coca Cola, Procter & Gamble und Disney, konzentrieren sich voll darauf, ihre allerbesten Geschäftsbereiche zu fördern. Die Methoden, wie sie das machen, sind zwar sehr unterschiedlich, doch alle verfolgen das gleiche Ziel.

Dazu teilen sie das Unternehmen in kleine Einheiten und gehen neue,...

• Format: Hardcover
• Language: English
• ISBN: 0471250767
• ISBN13: 9780471250760
• Release Date: October 2002
• Publisher: Wiley
• Length: 336 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.1" x 6.3" x 9.5"

Customer Reviews

The quiet business revolution

I first heard about this book from an article in Fortune magazine about a year ago and since then it seems to be popping up everywhere. The authors present a completely original and compelling perspective on how companies can exploit the potential of their various business capabilities. Although the topic may appear to touch on old ground, it really doesn't. The authors look at businesses and their boundaries in a new, perhaps revolutionary, way. The text is full of cases and examples so the reading is pretty easy. They also provide solid frameworks and guidelines for executives. I think the ideas here could be as important as Hamper and Champy's "Reengineering the Corporation" was in the 1990's. I highly recommend it.

A must-read for managers

A fresh and compelling take on management for the twenty-first century. Sure to turn up on B-school reading lists in the years to come. Don't miss it!