Rebel with a Cause: The Entrepreneur Who Created the University of Phoenix and the For-Profit Revolution in Higher Education

by John Sperling

Book Overview

"A great life and a great read . . ."-George Soros "A remarkably cogent story of a most remarkable man. Sperling'sopenness about problems and failures inspires and informs theentrepreneurial spirit. Sperling describes the extraordinary powerand potential of focused human intensity. The book is a must-readfor anyone interested in starting or building a business."-PeterLewis, Chairman and CEO, The Progressive Corporation "The University of Phoenix is...

• Format: Hardcover
• Language: English
• ISBN: 0471326046
• ISBN13: 9780471326045
• Release Date: January 2000
• Publisher: John Wiley & Sons
• Length: 272 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.9" x 6.3" x 9.3"

Customer Reviews

A great story

John Sperling's story of his upbringing, and of his evolution into the Ceo of the University of Phoenix, the largest university in America, for-profit or otherwise, is a fascinating tale of struggle and perseverence. The bright-line antagonist in this saga is found in the intransigence and utter meanness of the entrenched academic establishment in California. Kay Henderson, the reigning head of the California post-secondary system, seems sent from central casting in this seeming story of good versus evil, and Henderson is one evil guy. He keeps coming back, like Freddy in the "Nightmare on Elm Street" or Jason of Friday the 13th fame, to visit continuing indignities on Sperling's efforts to make a college education for the over-25 adult learner more affordable, accessible and accountable. Sperling, who began his career at 53 years of age, is now a member of the Forbes 400-richest, and a true latecomer (and self-made man) to entreprenurial success,. Per usual, he exemplifies the adage that change only comes to an industry from the outside. And thus, he began on a shoe string and succeeded because academia, then and today, remains bloated with unnessessary costs while ignorant and unconcerned with the outcomes of its graduates.While the Univ of Phoenix has grown mightily, students at traditional colleges are going broke on ever higher tuition rates and concommitantly increasing student loans while professors continue to jack up their annual salaries and benefits far beyond the annual CPI index increases. Of note is that such increases have closely paralleled the explosion in Title-IV government loan appropriations to the point where state governments and the U.S. Congress are jointly searching for new ways to control these out-of-control expenditures.Sperling tells a story of life changing bifurcation's as good as any "cliff-hanging" tale of fiction. His narrow misses and perilous good fortunes culminate in a 30-year old company with a $12 billion dollar market-cap on NASDAQ and a growth rate surpassing that of almost any dot.com on the board. With no-debt and loads of cash Sperling's University of Phoenix is bringing the lie to the whiners who run establishmentarian academic institutions as they flail about attempting to defend their delusional and profligate ways. The new models of for-profit, post-secondary education such as those exemplified by Phoenix look alike Grantham University, a 4-year degree granting, low cost provider, all-online, 50-year old engineering and business school, will continue to follow in Phoenix's footsteps as the for-profit crowd ratchets up the pressure on the hollow reasoning of indifferent and out-of-touch academics who continue in charge of our nations non-profit institutions of higher learning. John Sperling is a hero to the working men and women of America and his story needs to be told near and far. Just as the sand pile of chaos theory begins to collapse when the slope becomes too steep, establ

Rebel, rebel, you've outdone yourself!

If you are in your forties and have not yet been wildly successful, take heart. John Sperling, once an unhappy 52 year old Cambridge-educated history professor with $26,000 in savings, grew into an enormously successful entrepreneur. Now in his early 80s, Sperling is a billionaire, and heads the Apollo Group, a holding company whose main component is the University of Phoenix (UoP). UoP is revolutionizing access to business education for working adults in N. America and abroad. Rebel With a Cause is Sperling's personal memoir of his long struggle against the educational establishment to found and develop the for-profit UoP, transforming American education in the process. Sperling's background differs from that of many successful entrepreneurs. Born in a backwoods log cabin, Sperling started as a socialist and successful union organizer. Throughout his changing roles, the opportunistic, energetic, and apparently indefatigable Sperling thrived on adversity that would make most give up. In stolid but personal writing, Sperling reveals the details of the endless conflicts and triumphs, up to and including his new fights with the establishment over the legalization of marijuana. Still iconoclastic and entrepreneurial in his ninth decade of life, Sperling is now developing innovative new ventures including the Kronos age management clinics, and Seaphire, a project for developing aquaculture. Good reading for anyone facing adversity as they pursue their vision of something both worthwhile and potentially profitable.

Winners Never Quit!

Not the first to have grown up poor or the child of a lazy, abusive father, the difference in Sperling's story is that he acquired two things most do not: A desire to understand the economics of a world in which some go hungry while others do not, and a "nothing to lose" attitude that prevails throughout his life, both in his business dealings and personal relationships. Sperling survived his childhood, but it's not the Cambridge education, career in acadame, his years as a union leader, or the trail of broken relationships that draw the reader in. During his tenure at San Jose State, Sperling began to focus on a problem no one else wanted to bother with - the barriers to working adults who wanted to return to school. And so this is the real story - his unrelenting determination to create the University of Phoenix, a for-profit institution for working adults that is now the largest private university in the U.S. These chapters, sometimes a little heavy, leave the reader dumbfounded as to the lengths which his detractors will go to quash his efforts. (And isn't it funny? Most of the traditional universities in the country now copy his model for adult education.) Although at times it seems his determination grew as a result of so many wanting him to fail, it becomes obvious that his sole intent was not the pursuit of wealth. Yet wealthy, he became - albeit in his seventies! It was interesting to learn that contrary to the status quo, acquiring wealth was not the end of his story. Not only does he still play an active role in the continuing evolution of adult education, he's a proponent of drug law reform, and is investing in numerous other projects destined to change the world; seawater agriculture, anti-aging medicine, and the storage of pet DNA for future cloning. Does he hope to get rich from these ventures as well? You bet he does! Sperling makes no apologies for his "take-no-prisoners" attitude - he's learned something about economics today's nouveau rich will never get. You can only buy so many toys, but if you make money trying to make the world a better place, it gives you the ability to keep trying to make the world a better place. I highly recommend this book. This is a great story - honest, fast-paced, thought provoking. His story is certainly proof of the old addage that "winners never quit." With all Sperling has accomplished - and at 79, still hopes to accomplish -this is one book that motivates you to put down the remote, get up off the sofa, and start making a difference.