Reasserting the Disney Brand in the Streaming Era: A Critical Examination of Disney]

by Robert Alan Brookey, Timothy Pollard, Jason Phillips

Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace.

• Format: Paperback
• Language: English
• ISBN: 1032428678
• ISBN13: 9781032428673
• Release Date: October 2024
• Publisher: Routledge
• Length: 140 Pages
• Weight: 0.48 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"